Click Insure – Zeist

Branding Identity (UI/UX)

A Norwegian digital insurance aggregator entering the Indian market, sought Zeist's expertise to craft a relatable brand identity and user experience (UI/UX) strategy specifically tailored to Indian consumers.

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Why Clickinsure?

Digital Focus

"Click" immediately conveys the digital nature of the services. It evokes the image of a user easily obtaining insurance through a few clicks online, aligning with the convenience factor they aim to provide.

Accessibility

The term "click" is simple, universally understood, and requires minimal effort. This resonates with the brand's desire to make insurance accessible to a broad Indian audience, potentially unfamiliar with complex insurance terminology.

Memorable

The name is short, catchy, and easy to remember, making it ideal for brand recognition in a competitive market.

Actionable

"Click" implies a clear action – clicking to secure insurance. This reinforces the brand's value proposition of a streamlined and efficient insurance purchasing process.