We believe a mascot can be a powerful tool, fostering a sense of connection and engagement, especially when it comes to wellness.
Happyyou
Ko-B the Bear
Meet Ko-B, your wellbeing companion!
We're thrilled to introduce Ko-B, the adorable bear mascot for Kotak Life Insurance's HappyYou wellbeing app!
But why a bear, you ask?
Well, Ko-B isn’t your average grizzly!
Ko-B can make holistic wellbeing fun with his playful demeanour, Boost brand recall and spark conversation
So, how did Ko-B come to life?
Our creative team went through a thoughtful process of Concept Development, Design & Illustration and Naming of course!
The idea was to make Wellbeing a Breeze!
At the heart of HappyYou lies the belief that taking care of yourself shouldn’t be complicated. We meticulously crafted the UI and UX to be intuitive and user-friendly.
With HappyYou, accessing wellbeing resources is as easy as a tap.
The UI’s clean design guides you seamlessly through the app’s features, allowing you to focus on what matters most – your happiness!
+10K
App Downloads
The idea was to make Wellbeing a Breeze!
At the heart of HappyYou lies the belief that taking care of yourself shouldn’t be complicated. We meticulously crafted the UI and UX to be intuitive and user-friendly.
With HappyYou, accessing wellbeing resources is as easy as a tap.
The UI’s clean design guides you seamlessly through the app’s features, allowing you to focus on what matters most – your happiness!
+10K
App Downloads
We tried to capture the essence of HappyYou itself.
A SMILE & A HUG
Look closer at the logo’s design!
The clever use of negative space creates the image of a smile, but also two people embracing. This beautifully symbolizes the supportive and encouraging nature of HappyYou, reminding you that you’re not alone on your path to true wellbeing and happiness.
The Perfect Palette
We meticulously chose pastel colours that resonate with a essence of HappyYou. The Blue, Pink, and Orange hues create a welcoming and uplifting atmosphere, reflecting the app’s focus on your wellbeing journey.
The Perfect Palette
We meticulously chose pastel colours that resonate with a essence of HappyYou. The Blue, Pink, and Orange hues create a welcoming and uplifting atmosphere, reflecting the app’s focus on your wellbeing journey.
